Workshops
Local Listings Checklist Hands-on
Keep Google, Apple & Facebook in sync. Do this monthly—and before holiday/peak periods.
Google Business Profile
- Owner access confirmed; add a backup owner (role-based email)
- Regular Hours set
- Special hours added for public holidays & local events
- Primary + secondary Categories correct
- Services/Products listed (or Menu for hospitality)
- Relevant Attributes toggled (accessibility, outdoor seating, pet friendly)
- Upload 3 fresh photos (frontage, interior, hero item)
- Q&A: seed 3–5 helpful FAQs (parking, dietary, bookings)
- Create & share your review link with team
Pro tip: Service-area businesses should hide the address and set service areas.
Apple Business Connect
- Location claimed & verified
- Hours & Holiday hours set
- Categories & photos added
Facebook Page
- Business hours updated
- Temporary changes added for holiday dates
- Pinned post with seasonal hours
- Messenger Auto-reply with hours + website link
Maintenance rhythm
- Monthly: hours check, 1 new photo, reply to reviews
- Quarterly: categories/services, access roles, refresh Q&A
- Before holidays/events: set special hours on all platforms
Tip: Set a recurring 10-minute calendar reminder. Consistency beats intensity.